This might sound like a silly question, but it is common for businesses owners to be unclear on who their ideal customer is. This is so important because the more clarity you have around who your perfect customer is, the more you can understand them and refine your product or service to meet their needs. This something we talk about at length with all of our clients during our strategy sessions.

“Before moving forward with any marketing campaign it is really important to get clear about who it is you are serving, what their pain points are and how your can sharpen your campaign to best communicate your solution.”

What are their pain and pleasure points? Pain is at the heart of all decision making and so it is extremely important to deeply understand these aspects of your perfect customer. The more you understand your client’s pain points the better you’ll understand how to serve them. At the end of the day, customers of any product or service are making purchases because they want to move away from pain – the most powerful driver for decision making.

Business owners who understand their clients on the deepest level know all about their client’s pain points, the effects these points have on the client’s life, and the complexity and duration of the problem. This puts these business owners in the perfect position of understanding to tailor their product or service and help solve their client’s problems/pain points, and in turn, this creates value from the perspective of the consumer.

Does your business or product help solve this problem for them? Before moving forward with any marketing campaign it is really important to get clear about who it is you are serving, what their pain points are, how strong is the pain, and how your product or service can provide the best solutions to these problems. Because this information will be the driving force behind all strategic video campaigns and the central ideas to all creative content representing your brand. This approach will supercharge your content marketing and become the north star for everything your business does moving forward.