Video production requires several stages to establish expectations, timings and a final budget.
Pre-Production: This is the most crucial step. It can involve concept development (scripting and storyboarding), procurement of people/places/props and planning ahead of production.
Pre-Checks: Reviewing the legal implications of the project, as well as scheduling the required locations, crew, permits, and insurances.
Production: Crunch time. Principal photography commences and we start filming the scheduled coverage.
The Assembly Edit: A base level edit in the order in which the content will appear following an initial assembly of available content.
Rough Cut: A first draft edit featuring some client changes, including music and place holder titles/graphics.
Fine Cut: Incorporating final client changes, in order to move onto mastering.
Mastering: Tweaking video, audio, VFX, and motion graphics in order to achieve the final look as intended.
Delivery: Compression and delivery of your completed video.
Depending on whether the project involves a TV commercial, this may be followed by despatch to broadcast in order to distribute the video to relevant advertising networks.